Direct Marketing Specialist

By | February 3, 2025

Direct Marketing Specialist

Apply Now Applied

Job ID: 9716903

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Irving, TX, US

Professional (Other)

Bachelors Degree

Full Time, Direct Hire

$65,000-$75,000

Manager (Manager/Supervisor)

Remote

Nonprofit Charitable Organization

First Shift (Day)

Irving, TX, US

$65,000-$75,000

Manager (Manager/Supervisor)

Full Time, Direct Hire

Nonprofit Charitable Organization

Remote

Professional (Other)

Bachelors Degree

First Shift (Day)

Apply Now Applied

Job details

As a Direct Marketing Specialist, where you will play a crucial role in planning, executing, and optimizing direct marketing campaigns aimed at maximizing donor engagement and contributions. This position is perfect for a results-driven individual with expertise in direct mail, email marketing, SMS campaigns, and personalized outreach strategies. You will have the opportunity to collaborate with various teams to create impactful donor experiences, manage end-to-end campaign workflows, and analyze performance metrics for continuous improvement.
Job Specifications:

  • Job Type: Full-Time

  • Company: Nonprofit Organization

  • Pay Rate: Competitive salary based on experience

  • Direct Hire Position

Roles and Responsibilities:

  • Plan and Execute Direct Marketing Campaigns:

    • Develop and implement direct mail, email marketing, and SMS strategies.

    • Collaborate with the creative team to design impactful materials.

    • Coordinate with vendors for timely production and distribution.

    • Create and segment donor lists for targeted campaigns.

    • Ensure alignment with organizational goals and fundraising strategies.


  • Analyze Campaign Performance:

    • Track, analyze, and report on direct marketing KPIs.

    • Conduct A/B testing on campaign elements.

    • Utilize data insights for campaign optimization.

    • Collaborate with the data team for accurate segmentation and reporting.

    • Address underperforming campaigns with actionable solutions.


  • Donor Relationship Management:

    • Personalize outreach efforts to enhance donor experience.

    • Develop strategies to reactivate lapsed donors.

    • Maintain consistent donor communication records.

    • Gather donor feedback for future improvements.

    • Support CRM optimization efforts.


  • Collaborate Across Teams:

    • Integrate direct marketing with digital efforts.

    • Manage relationships with vendors and consultants.

    • Contribute creative ideas for new campaigns.

    • Assist in developing training materials for internal teams.


  • Innovate and Optimize Processes:

    • Stay informed on direct marketing and fundraising trends.

    • Propose and implement new tools and methodologies.

    • Streamline workflows for efficiency and cost reduction.

    • Explore innovative approaches for donor engagement.

    • Develop and test new direct marketing formats and techniques.

Qualifications & Skills:

  • Education/Expertise:

    • Bachelor’s degree in Marketing, Communications, Business, or a related field.

    • 3-5 years of experience in direct marketing, preferably in fundraising or nonprofit campaigns.

    • Proficiency in CRM platforms (Salesforce preferred), email marketing tools, SMS platforms, and MS Office Suite.


  • Technical Skills:

    • Proficiency in CRM systems and direct marketing tools.

    • Strong analytical skills for data interpretation and actionable insights.

    • Expertise in donor segmentation and personalization.

    • Skilled in direct mail production processes.

    • Knowledge of compliance and data privacy regulations.


  • Leadership and Personal Skills:

    • Exceptional organizational and project management skills.

    • Strong written and verbal communication abilities.

    • Collaborative mindset with effective teamwork skills.

    • Creative thinker passionate about donor engagement.

    • Proactive, adaptable, and problem-solving attitude.

Opportunities:

  • Growth Opportunities:

    • Potential for career advancement within the organization.

    • Opportunities to lead and innovate in direct marketing campaigns.

    • Contribution to meaningful nonprofit and fundraising initiatives.

Company Culture:

  • Work Environment:

    • Collaborative and supportive team atmosphere.

    • Commitment to innovation and continuous improvement.

    • Emphasis on employee development and growth.

    • Values-driven approach focusing on donor engagement and impact.

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